About Spacebook

San Francisco-based company SpaceBooks operates as a SaaS platform that provides accounting software to small and medium-sized businesses. SpaceBooks has built a comprehensive solution with invoicing and time tracking, as well as financial dashboards and tax summaries, through its components.

Users were abandoning the system, while most customers failed to progress beyond their initial visit. SpaceBooks needed only cosmetic changes because their team needed an update that would strengthen user engagement, simplify platform navigation, and increase the platform's overall credibility.

Spacebook dashboard preview

The Problem

Spacebook's site was losing users fast. New users struggled to know where to begin. The UI looked overwhelming, and lots of them gave up on easy tasks.

Even return customers didn't return after a first visit, and support tickets kept increasing.

  • 60% user drop-off after first use
  • Poor navigation frustrated users
  • Customers couldn't find key features
  • Untold support teams face overwhelming usability complaints from users.

The Solution

In response to challenges from Spacebook users, we have redesigned the system with speed, simplicity, and trust as fundamental aspects. Our goal was to simplify every financial transaction, from invoicing to reporting, without taking away power.

  • Redesigned invoice and billing flow for faster access and better clarity
  • Introduced a clean visual structure using cards and white space
  • Improved navigation with focused feature sections (Invoicing, Accounting, Payments)
  • Added performance insights with visual graphs and monthly tracking
  • Created a new onboarding flow to guide new users step by step

Process

We help businesses grow with strategic design that works as beautifully as it looks.

01

User Understanding

We explore user needs and business goals to define direction, personas, and structure.

  • Discovery
  • User research
  • Define
  • Strategy

02

Experience Structuring

We create wireframes and flows focused on usability, clarity, and logic.

  • Wireframing
  • Low-Fidelity prototyping
  • user flows
  • Product usability

03

Visual Design

We create visual designs and test with real users to ensure clarity and impact.

  • UI Design
  • Visual Direction
  • Testing
  • Iteration

04

Product Delivery

We deliver dev-ready files, support build, and optimize post-launch.

  • Handoff
  • Collaboration
  • Launch
  • Post-Launch Optimization